The Business Communication Handbook, 11e helps learners to develop competency in a broad range of communication skills essential in the 21st-century workplace, with a special focus on business communication.
Closely aligned with the competencies and content of BSB40215 Certificate IV in Business and BSB40515 Certificate IV in Business Administration, the text is divided into five sections:
- Communication foundations in the digital era
- Communication in the workplace
- Communication with customers
- Communication through documents
- Communication across the organisation
Highlighting communication as a core employability skill, the text offers a contextual learning experience by unpacking abstract communication principles into authentic examples and concrete applications, and empowers students to apply communication skills in real workplace settings.
Written holistically to help learners develop authentic communication-related competencies from the BSB Training Package, the text engages students with its visually appealing layout and full-colour design, student-friendly writing style, and range of activities.
Judith Dwyer has worked in education and training for many years. Her specialisation in cross-industry management and communication studies provided invaluable experience for her role as Managing Director of a nationally recognised Registered Training Organisation, and she taught communication skills to business students within the TAFE and VET sector for more than 20 years. Judith is the author of many bestselling textbooks, and holds a Master of Management (Public), Business Administration and Management from the University of Technology Sydney; a Bachelor of Economics from the University of New England; and a Diploma in Education from the University of Newcastle. Nicole Hopwood holds a Graduate Diploma of Management, a Bachelor of Economics (Accounting Major) from the University of Sydney, and is a Certified Practising Accountant (CPA). She has worked across a number of industries including Professional Services where she specialised in Business Reconstruction and Insolvency; Banking, and Telecommunications.
Название | The Business Communication Handbook |
Авторы | Judith Dwyer , Nicole Hopwood |
Издание: | исправленное |
Издатель | Cengage AU, 2019 |
ISBN | 0170419495, 9780170419499 |
Количество страниц | Всего страниц: 816 |
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Экспорт цитаты | BiBTeX EndNote RefMan |